E mail Advertising and marketing: Nonetheless the Most Highly effective Instrument to Take Your Enterprise to the Subsequent Stage
The key to running a successful business is getting customers and customers into doing business with you. Whether you’re trying to lure customers back during a global pandemic or expanding your markets during “normal” business hours, the question is, how do you do it? What are the best ways to get customers to come to your store, website, restaurant, office, etc.
We all know the answer: it’s marketing. Marketing is not an easy process, however. There are various practices, tactics, and strategies that are part of a general marketing plan – and that are constantly evolving. This can make formulating a marketing plan for your small business overwhelming.
To make the process easier, there is a method of marketing that has kept its claim to fame. Email marketing still promises to deliver the highest ROI of any marketing channel – $ 42 back for every $ 1 you spend.
That’s not to say that email as an industry and your approach to it isn’t evolving – it is or should be. Tom Kulzer, CEO and founder of AWeber, a leading small business email marketing solution, says, “Most effective [email] Marketing strategies adapt, grow and innovate. “
AWeber recently released its Small Business Marketing 2020 Email Marketing Statistics Report, which features insights from small business owners and industry experts. These are the techniques that work for other small business owners. See if they work for you too.
While email marketing can boast of its effective ROI, not all small businesses take advantage of it. According to the report, 66% of companies surveyed say they use email marketing to “promote their business or to communicate with leads and / or customers”.
If you’re not among that percentage, it’s time (actually elapsed time) to include email in your marketing strategy. If the ROI isn’t enough to convince you, remember that email is the marketing channel most consumers say they want companies to communicate with.
Still, you probably have questions about whether email marketing is working for you. Take a look at some of the frequently asked questions covered in the survey.
How Effective is Email Marketing?
Very. 79% of the respondents state that this is “important” or “very important” for their company. While business owners generally recognize the importance of email marketing, only 60% consider their own email marketing strategies “effective” or “very effective,” while 26% say they are either “ineffective” or ” are very ineffective ”.
Effective email strategies are “personal, targeted, and aligned with customer goals and objections”.
How do you measure success?
You can’t know how effective your email marketing is without defining the parameters you want to measure. The two most common metrics for small businesses are open rates and click rates:
- Open Rates – 65% of small businesses have an average open rate between 11% and 50%.
- Click Rates – The study showed that many small businesses need to improve their click rates. 77% of small businesses have an average click-through rate between 0% and 10%.
Other items from AllBusiness.com:
How often should I send emails?
Almost 40% of respondents say they send emails “at least once a week, but less than daily”. More than 30% send emails “at least once a month but less than weekly”. And about 12% send emails either daily or less than once a month.
Still not sure what to do? Mark Asquith, Co-Founder and CEO of Rebel Base Media, advises those who are just starting out in email marketing to send an email once a week. “Instead of broadcasting more, test what you are already doing. Then test the frequency, ”he says.
Its main point is that you shouldn’t be sending more email that isn’t working and less email that is working – and the best way to tell is “test, test, test!”
But, Ramit Sethi, the author and founder of I Will Teach You, warns to be rich. Don’t worry about how often you send email. Sethi doesn’t believe that frequency is the most important factor in email success. he believes that there is content. “It’s amazing to write amazing emails that add value [most important], “he says.” If your emails are incredibly fun, informative, and engaging, you can send as many as you want. “To gauge its effectiveness, Sethi says,” Watch your open rates closely and unsubscribe from.”
Is the list size important?
Most (43%) of the participating small business owners have email lists between 0 and 500 subscribers. Just over 30% have between 1,001 and 9,999 email subscribers, and less than 7% of small businesses have more than 50,000 subscribers.
Does the size of your list affect its effectiveness? Yes, but don’t let this discourage you. It seems that at least 500 subscribers make a difference. Of the small businesses surveyed, 42% with more than 500 subscribers say their email marketing strategies are effective or very effective, while only 20% of businesses with 500 or fewer subscribers say the same.
Of course, it’s important to add to your list. “The bigger your list, the more conversions you can get,” said Kath Pay, CEO and founder of Holistic Email Marketing. She advises small business owners to “make sure your registration form is in a prominent, easily accessible location on your website. Have this form ready on every page of your website. “
Think of email marketing as one of the most powerful tools you can use to boost your small business and take it to the next level. It’s effective, affordable, and works.
CONNECTED: 4 little email marketing no-nos that could get you in big trouble