Methods to Use Social Media to Get Purchasers for Your Teaching Enterprise
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Social media is no longer just about staying in touch with family members and friends. Every online coach and business owner you know has an online presence. It is no longer an option; it is essential to the growth of any online business. According to Statista, there are 420 billion active users on social media, and brands that have a social media presence are seeing an 88% increase in exposure and 69% in leads generated.
The question is, how do you use social media as a tool to spread brand awareness and attract more clients to your coaching business? Here are six ways to get Instagram and Facebook customers through organic marketing strategies completely free of charge.
1. Share informative content to add value
We need to understand the psychology of why our target audience uses social media before we start making our posts.
Here are some questions to keep in mind:
What are my audience looking for when they search for a specific hashtag or keyword?
Why should my audience open Instagram and Facebook?
What are you looking for and what do you want to achieve?
When you start looking at it from your audience’s perspective, you can change your approach. Social media is a place to be social and shouldn’t be treated like a marketplace. According to Backlinko, 54% of social browsers use social media to research products. This is a great opportunity for you to use social media as a platform to add value by sharing informative content.
The benefit of sharing informative content is that you will naturally be viewed as an expert in your niche, making it easier to be viewed as a credible resource than a salesperson. As such, if you share your offer, you’ll spend much less effort “convincing” your audience to buy from you.
Similar: Coaching: The Best Kept Secret for Growing an Entrepreneur
2. Use storytelling to connect with your audience
Most marketers are already aware that they need to publish informational and educational content. With 71% of small businesses using social media to market themselves, how do you stand out and set your brand apart?
One of the laws of business is that people do business with those they know, like, and trust. The easiest way to connect with your ideal client is to use storytelling as part of your content marketing strategy.
The goal of storytelling is to evoke an emotional response and stimulate action by using a narrative to convey a message. Storytelling makes your brand more memorable and helps your audience perceive you as someone to relate to. In creating your brand story, you can use your brand voice and show them what you stand for and why they care by aligning your brand’s beliefs with theirs.
3. Share your progress to inspire your audience
People act when they are inspired. In contrast, people will not move forward unless they have the motivation to do so. A great way to inspire your ideal customers to act is to share your progress with them.
When your prospects see your backstory and see how far you have come, they will consider you the expert to guide them. Regardless of where you used to be, they are right there now, which makes them very relatable.
4. Present the results by sharing testimonials
What do the top coaches have in common? Results.
Your prospect wants to make a decision, and they want to know that they can too. People have to trust you before handing their money over to you. Presenting results by sharing your customers’ testimonials increases your credibility as you are not just talking about yourself. It removes that barrier between your prospect and you. Instead of seeing your achievements as insurmountable, it helps them to see from the perspective: “If others have done it, I can do it too!”
Related: Why Is Coaching Important For Entrepreneurs?
5. Monitor social media engagement
While content is king, social media rely heavily on the algorithm and engagement. The more engagement a post receives, the more the algorithm will push your content to more users, thereby increasing its visibility while the snowball effect kicks in. The algorithm has full control when it comes to visibility and viral spread, especially when more people like, comment and share a post.
Once you’ve uploaded content regularly, you will see how each post is performing. Digital marketing is all about testing and making improvements through data-driven results. Constantly monitoring and tracking your analytics will give you a better understanding of what types of posts you should keep creating and which ones you should tweak to improve your overall performance. To make it easier, post more of what your audience enjoys and don’t post content that doesn’t get a lot of resonance.
6. Add calls-to-action to direct users to the next action step
Last but not least, your content strategy must have a purpose and an intention. Any content you create must contribute to your social media goals and objectives.
What is the next step in the action you want your prospect to take?
How will it benefit them and why should they care?
Trying to add to your email list or get more registrations for your master class?
Make sure your call-to-action is clear in every post so your ideal customers can head in a direction. You need to know what you are here for, how you can help them, and why to take the next step by acting right away. Having clarity will make it easier for them to move down the sales funnel as they don’t have to guess what the next step is for them while also giving them a reason not to scroll past your post.
Proven ways to attract coaching clients
There are several proven ways to attract coaching clients, and you will find that every coach takes a unique approach, just like every other business owner. It is important to realize that not every coaching business is created equal and you need to focus on what works best for you.
The most important thing you need to do is establish your authority as an expert and make sure you are focused on lead generation activities that fill your sales funnel. The biggest mistake is to fall for Shiny Object Syndrome and try everything as it is the fastest way to lose time, money, and energy. Mastering one thing, being known for it and positioning yourself as an expert in order to consistently win customers.
Related: How lucrative is coaching as a company?