Nate Checketts makes Rhone a major player in the performance lifestyle category.
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January 29, 2021 3 min read
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Nate Checketts, Co-Founder and CEO of Rhone, is a master branding company and someone who creates something much bigger than a clothing brand. Put simply, Rhone is committed to the committed – those who are principled, motivated to succeed, devoted to family and refusing to settle down. I recently had the chance to speak to Nate about an episode of How Success Happens that looked at the success of the performance lifestyle brand.
Listen to Nate on the How Success Happens podcast
Rhone was founded on the ‘Forever Forward’ ethos of getting up every time you fall and improving every day and this is communicated in everything they do. Nate’s goal for Rhone was always: “How can we add value?” and have a positive impact on this world.
Although Rhone is in the midst of a global pandemic devastating many businesses, it has continued to take the lead during these challenging times, but that doesn’t mean the brand hasn’t had to pivot along the way. Nate spoke to me about how the past few months have impacted their business, how they can continue their strong corporate culture, and continue to inspire others to move forward.
Nate quickly recognized the challenges of long-term planning and focused on what he could do to provide immediate support to the company and its consumers – he said this was a lesson in crisis management for him. As their consumers’ spending habits changed, Rhone focused on short-term planning, developing new strategies with their leadership team every week, and discussing the impact of COVID-19 on everything from supply chain to sales.
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Beyond product and sales, Nate continues to prioritize consumer needs and wants. At the beginning of the quarantine, Rhone also sent an email with the title “Not Another COVID-19” to their community, in which they included interesting articles on fitness, health, nutrition, personal growth and much more on their content platform The Pursuit Want to get the information you want, rather than a breakdown of temporary store closures.
Additionally, last spring, Nate was instrumental in founding Brands x Better, a coalition of over 140 brands that have come together to raise funds for COVID-19 relief, raising over $ 3.8 million. Her focus was on creating a new way of branding and creating a “digital high street” to help brands in this unprecedented time and give back to the causes they believe in.
He was recently awarded a Glossy 50 nomination for his contribution to Brands x Better, which highlights industry leaders who brought colleagues together, introduced new ideas and solutions, and reshaped the fashion and beauty landscapes for the better in 2020. It was also listed as the Sports Business Journal 40 under 40 in 2020.
With the many awards Nate and Rhone have received, I look forward to seeing their continued success in 2021.
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