How This Illinois Profession Advisor Pivoted to Enterprise Consulting to the Tune of $2.1 Million
Bianca S. Robinson was already a successful career counselor before taking the big leap to digitize her business. Now a “business architect,” as she calls her service, she teaches SMB owners, entrepreneurs and CEOs how to use information products to structure recurring sales pipelines. In 2020, she helped her clients generate $ 2.1 million in revenue from digital channels alone.
Running your business should be fun
Robinson was emotionally exhausted from years of experience and advised one client at a time. He realized that by switching to digital products, she could both make more money and help more customers.
After digitally transforming her own company, she uses her experience to teach other SMEs how to digitally transform theirs to achieve more sales and work-life balance. Robinson loves the ways digital transformation can make service-minded businesses more profitable and more fun.
“Our mission here is to teach service providers how to fall in love with their business by regaining their time and freedom, but also making the money they deserve based on a lifestyle they want to live,” explains Robinson . “And that’s why I’m really big at it because when we start these companies we have the vision in mind, but we’re so busy working in the business that we aren’t working on it.”
Robinson’s firm, Cayden Cay Consulting, does all the heavy lifting for customers. She helps them create training courses, create landing pages, marketing and sales funnels for digital assets, run webinars, and much more. That is why she is the “business architect”.
COVID-19 as a “blessing in disguise”
All of this was long before COVID-19 hit, but Robinson didn’t sit idly by as SMBs sought help. She redoubled her efforts to help business owners diversify their sources of income and make more money without devoting their entire life to work.
“Although COVID has taken place and business is different, we are currently creating digital streams of income in our customers’ business model and so many of them have been able to make more money since we created that stream,” she said.
Robinson does not accept excuses and insists that COVID-19 can be an opportunity for SMB owners to focus on digital transformation. “It’s time for you to get cute, put on a shirt, do that zoom, and give this presentation,” she says. “It’s time for you to build your YouTube, it’s time for you to build your IGTV and make your Facebook lives and Instagram stories. It’s time for it, and so, even though they did, many of my clients had other things that didn’t allow them to match live operations. “
You can see Robinson go the way. It only expanded its activities during the pandemic, adding more training resources and more support staff. “We went from one employee to four in six months, so I’ve really put the time, energy, and effort into handling the flow of customers that come in, but also to have really good customer service.”
The tools of the trade
Robinson doesn’t shy away from giving vcita credit for helping her build her business. This is the tool she used to start taking bookings on her website and adding more services, and she says it gave her the confidence to keep moving forward. Well vcita had this thing that you could use to turn your planning website into a website and it just gave me the confidence, the look and feel of a real company, having real customers and making real money and so it gave me the ability to have confidence in my business. “
She also quickly shares the tools for her success. As a vcita reseller, Robinson uses the platform to set up all email marketing sequences and contact management systems for its customers on their behalf. Since she is very familiar with how all systems work, she can easily help when customers struggle with a task.
“They don’t care how it works,” she says. “They just want to be able to use the system and so that I can go in there and give them all the features they need and set it up just for them and then actually show them how to do it, my business has and mine Customers changed. “
Robinson’s Final Advice to SMB Owners? The chance is out there if you are strategic: “In a digital age of social media, this is how you can access your computer and reach all of these people, but you have to have the plan.”