Meet The Black Girl Who Launched Her Personal Premier Tequila Model
The Black Travel Movement has inspired many to take advantage of opportunities abroad. Her travels for a black entrepreneur took her to the island of Tenerife off the Spanish coast, where she launched her own brand of high-quality tequila.
Serita Braxton is the founder of Monita Tequila, a line of premium tequila as an ode to her love for margaritas and Mexican cocktails. Born in Maryland, she worked in the liquor industry while in Washington DC. There she became interested in margaritas and tequila after frequenting Mexican restaurants.
“I got my friends into a sometimes weekly tradition of going out tacos and margaritas for Taco Tuesday at various DC restaurants,” Braxton said in an email interview with BLACK COMPANY. Finally, I also brought my mother with me. Although she wasn’t exactly a drinker, she eventually began to love the cocktail, and our chases were often over a round of margaritas (hold the salt). “
Braxton named the brand after her late mother, who inspired her to always strive for her dreams and wanted to embody her essence in her company branding. “My mom was a bright light who made everyone from Facebook friends to family feel loved, valued and celebrated,” she said. “Her presence was warm and long-lasting. These are the characteristics that I would like to share with the creation of Monita Tequila.
Braxton launches their brand from their home in Tenerife in the Canary Islands. She found herself on the Spanish island after a planned trip to Ghana failed, and she had her sights set on the small island instead. “On my last night, when I was sitting on the beach and watching a sunset, I realized that I had finally found the place I was looking for,” she said and the rest is history.
The tequila entrepreneur is currently collecting donations via the crowdfunding platform Kickstarter in order to further develop her business and to acquire the licenses necessary for her business.