Taco Bell Is Working With Past Meat to Create a New Plant-Based mostly Protein
Another type of non-meat is coming to Taco Bell this year.
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January 15, 2021 2 min read
This story originally appeared on Engadget
From the end of this year, Taco Bell will be testing a dish based on Beyond Meat in its restaurants. The chain didn’t say what the dish will look like, but claimed it wasn’t the usual planet-based substitution you’ve seen in other restaurants as it will partner with Beyond Meat to develop the protein. “I’d say it will be unique to the things you’ve seen elsewhere, so we’re definitely going to put our Taco Bell innovation in and bet on it,” said Liz Matthews, Taco Bell’s global chief food innovation officer at CNBC.
And now an announcement from our CEO. pic.twitter.com/JHHJMrPEJH
– Taco Bell (@tacobell) January 14, 2021
If you’ve been following the Beyond Meat (and Impossible Foods) expansion, you know Taco Bell is late for the game. Some of its competitors, like KFC and McDonald’s, have been testing plant-based meat substitutes since at least 2019. However, this is still an important announcement from the chain, especially as it works to win back vegetarians. Over the summer, Taco Bell removed eight items, including vegetarian favorites such as Mexican pizza, from its menu to ease the pandemic. That’s why the company is bringing back potatoes ahead of Beyond Meat’s rollout on March 11th. Not every sliced potato-based dish comes back, but you can order more popular dishes like the flavorful soft potato taco.
Related: 20 Facts You Probably Didn’t Know About Taco Bell