The Superama will disappear and now they are going to be ‘Walmart Categorical’
The chain announced that new stores will also be opening from November 2020.
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October 28, 2020 2 min read
This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process. This story originally appeared on Alto Nivel
Walmart de México y Centroamérica announced that the “Superama” supermarkets will disappear to make way for “Walmart Express”, a new format of omnichannel access stores, from November 2020.
“” Walmart Express was born in Mexico in response to current customers seeking a supermarket shopping experience adapted to their lifestyle and new needs, “the company said in a statement.
This concept will have different forms of sales, either in person or through online purchases and applications, attention via WhatsApp, home delivery or the pick-up service Collect goods conveniently from the car.
The company added that in addition to remodeling the Superama stores New stores will also open from November 2020 which will be located at strategic points in the country “to reach new spaces where there is no presence in current formats”.
“After the new concept is rolled out in Mexico, Walmart and Walmart Express will share best practices both in-store and online and gradually align their ecommerce platforms to deliver the best shopping experience for their customers,” he said.
Throughout 2020, Walmart has focused on opening smaller format stores to reach other parts of Mexico. Between July and September, the company opened 16 Bodegas Aurrerá units and only two Walmart.
The supermarket chain also ventured into the telecommunications sector this year. In June last year, the company announced the launch of its cellular and internet service Bodega Aurrerá Internet y Telefonía (BAIT) with an internet offer with a prepaid system for 50 pesos per week and 200 pesos per month with national coverage.
Walmart México posted sales of 164,154 million pesos in the third quarter of 2020, 10,381 million more than in the same period last year. From January to September these rose 9.7% to 501,987 million pesos.
However, from January through September, profits fell 21% to pesos 20,832 million.