The three Guidelines Each Cell App Creator Ought to Observe

Welcome to the 70th episode of Inc.’s founder project with Alexa Von Tobel’s podcast, where we tell you stories about the entrepreneurs who are shaping the future. Hear the stories of courage, inspiration, and drive that define the people and companies at the forefront of technology. Every week we rummage through a founder’s professional playbook – and discover what makes him tick.

Topping App Store charts is a once in a lifetime experience – unless you’re a mobile entrepreneur like Prerna Gupta. She and her husband created the hit music app AutoRap, which has been downloaded by 350 million people. Now Gupta is at the helm of Hooked, building a new TV channel for Gen-Z that has already reached an astronomical number of viewers around the world. Hooked uses data to update the traditional model and rewrite the way content is created and distributed. Gupta shares how her idea for Hooked was inspired by a year of traveling, the three rules every mobile app developer should follow, and why television will be radically different in a decade.

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