Florida A&M Scores Six-Yr Deal With Basketball Star LeBron James And Nike
Florida A&M University (FAMU) and Nike, Inc. have formed an exciting partnership. According to News Onyx, the mega sportswear organization will be the official sports outfitter and equipment provider of the HBCU.
On Thursday, FAMU Athletics announced the deal on Twitter, saying: “@KortneG welcomed @ Nike and @ King James to the #FAMUly. ”
# ‘. @ KortneG welcomes @Nike and @KingJames to #FAMUly.
: https://t.co/7uYJYYzwPn#FAMU | #LeaveNoDoubt pic.twitter.com/LfVapEBfW4
– Florida A&M Athletics (@FAMUAthletics) March 4, 2021
The six-year contract includes “official sports shoes, clothing and equipment”. The agreement goes into effect on July 1, the publication said. There is also an option for a two-year extension. Neither FAMU nor Nike have released the details of the payout.
According to News Onyx, FAMU’s Vice President and Director of Athletics, Kortne Gosha, spoke about the partnership between the public HBCU No. 1 and Nike.
“FAMU is an elite institution with a rich heritage and our student-athletes deserve a student-athlete experience that is second to none,” he said. “Moving to a new sports conference and the opportunity to partner with apparel, the 23-year relationship with Nike and its commitment to culture, diversity, inclusion and innovation has never been clearer.”
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“My leadership team and I are focused on setting a new standard. Our number one priority is to focus on the best quality and most innovative products, brands and resources that enable our student athletes and coaches to win championships fight, “explained Gosha.
The groundbreaking partnership serves as an example of lucrative alliances with large companies for other HBCUs.
“This partnership has allowed us to redefine, challenge the norms of our industry and be the model for level playing field with the most significant investment in American jewelery, which every footwear and clothing company describes as historically black colleges and universities “, locksmith.
FAMU has its share of notable alumni in the sports world, including tennis legend Althea Gibson, Olympic champion “Bullet” Bob Hayes and soccer greats Ken Riley and Jake Gaither, the news agency reported.
The prestigious university with 14 sports programs and a notable marching band – The Marching 100 – will wear Nike clothing on and off the field.
The HBCU sports teams will also wear LeBron James uniforms, including sneakers and clothing with a bespoke design for the FAMU.
According to News Onyx, Sonja Henning, Nike Vice President for League Partnerships for North America, is excited about the upcoming partnership with HBCU.
“Florida A&M has a rich tradition of excellence on the court and in the field that includes not only athletic success, but also academics, preparation for future careers, and community involvement,” she said.
“Our continued relationship with Florida A&M Athletics gives us the opportunity to work with some of the most outstanding student athletes in the country and the next generation of business leaders.”
Nike will also offer FAMU’s student, athlete, internship, and networking sports programs.