Pascale Rowe, also known as Ms. Bling, stepped out of faith when she left her career with American Express. Blinging out a respectable $ 70,000 annually as a sales rep for the company, Bling decided it was time to leave her financial security, accomplishments, and 401 (k) behind. Originally from Haiti, Bling developed a brand, a social identity, and most importantly, a company that uses social media as its main marketing tool.
A failed marriage and a negative bank account gave Bling the determination to find a path to success. “I was a wreck,” says Bling. I had no idea how I was going to turn my passion into profit, but I knew I wasn’t going to give up. “
Swarovski has been producing its precision-cut crystals for entertainment, fashion and design for 125 years. Bling saw an opportunity in the market to use a well-known brand in their designs that targeted a different demographic. “Hiding jewelry, clothing and accessories is a personal statement that gives an object pop,” exclaims Bling. “My starting goal was visibility. Getting high-visibility people to wear my product was the best way to achieve this, so I made my contacts. Celebrities like Kim Kardashian, Gabrielle Union, and Trina created visibility and intrigue for my brand. “
As Bling’s business flourished, she expanded her accessories brand to include retail fashion, motivational speaking, and writing. “I’m only as successful as those I help, and I really believe so,” says Bling.
Bling inspires countless entrepreneurs and travels the country speaking at conferences and networking events.
“When I began this journey, I had no other entrepreneurs or businesspeople to seek advice or insight. I will take every opportunity to be that person for an entrepreneur to help them along the way. “
For the successful entrepreneur, building a brand has not been without setbacks and disappointments. In 2013, Bling decided it was time to write her first book. In collaboration with a “manager”, Bling received a template for the online book trade. Before completing the book, Bling was instructed to offer the book as a “pre-order” that required them.
“At first I was thrilled by how many copies were pre-ordered,” says Bling.
When the pre-orders came in, there was extreme pressure to just write something that should be delivered on the launch date. “My integrity did not allow me to do this. 11 months later, Self Made, Self-Paid Without Losing My Self-Esteem, was finally released. Before posting, I emailed customers and created an Instagram post offering a full $ 20 refund. To my surprise, over 90% of customers wanted the book and said they would wait. Each customer received a refund or the book. Anyone who says otherwise may have heard and talked about the delay debacle, but I can guarantee they never ordered it. “
That ordeal taught Bling a great lesson that she applies to her business practices today. She adds, “Although a lot of people pre-sell items, I shy away from them. I prefer to over-promise and over-deliver in everything I do. So if I don’t have it in stock, it’s not for sale. “
Selling is what Bling did and their strategic approach is paying off. “One thing I do is work hard. I am my brand, so I am meticulous in my approach. From cloakroom recordings to constantly updating my platforms with articles in stock, I measure and measure myself anew every day. I have to keep growing, developing and getting better. “
Comments are closed.