How Your Story Can Generate 18 Streams of Earnings in Beneath 90 Days with Kary Oberbrunner
December 25, 2020 4 min read
The opinions expressed by the entrepreneur’s contributors are their own.
Here’s a story I hear all too often. You’re a professional, you’re selling your time, and you’re looking for leverage. You have a lifetime of success, but no one knows who you are. They don’t have a so-called “platform”. You’re looking for ways to tap multiple sources of income beyond selling your time or knowledge. You want to reach life, influence it, and help many more people with their transformations. Sound familiar?
What if you could create something in less than 90 days that could give you 18 sources of income, increase your credibility and reach, and help you build and monetize an audience?
Kary Oberbrunner is an author, coach and speaker who helps individuals and organizations clarify who they are, why they are here and where they are going, so that they can become “souls on fire”, experience unhackability and share their messages with the world.
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Oberbrunner knows firsthand how important it is to own your narrative. As a child and young adult, he had a debilitating speech disorder and an addiction to self-harm. However, in the past 20 years, he has ignited over 1 million people with the story of how he overcame these debilitating conditions.
He does this with a unique book publishing model.
Most people see a book like a business card.
Think of all those occasions when someone gave you their business card without you asking for it. It’s like an unwanted invitation. Since you don’t know this person, you have little context about who they are or how they can help you. As a result, most of these business cards end up in the trash.
Oberbrunner takes a different approach and believes that business cards don’t change lives, but books do. When positioned as an actual business, a book offers an amazing opportunity to grow people’s influence, impact, and income.
A book today is much more than just a paperback or a bound novel. Most people are not into physical books during the day, but almost no one is more than three feet from their smartphone, which is also an audiobook player.
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Audiobooks are currently the fastest growing publishing platform in the world because of how accessible they are. It is difficult to carry around a printed book, but it is very easy to have a smartphone with you. Whether you exercise, drive, commute, or just hang out around the house, there is an option for audio training. The average person commutes enough to acquire a PhD in just three years of listening to audiobook content.
With Audible, writers can earn bounties rather than just a single audiobook sale. For example, if one of your readers joins a particular audiobook program through your affiliate link, you can earn up to $ 70 per sale.
Ebooks are another author-friendly medium as the author retains 70% of the profit that is unknown in the printing world. Years ago, a traditionally published author would have been lucky enough to keep 14% or 15%. As you expand into traditional paperback and hardcover versions of your book, the streams of profits and income continue to grow.
One of the bigger sources of income for book authors is a self-study course. Suppose you have a book about relationships. Oberbrunner encourages everyone to have what he calls “back ads” – calls-to-action at the end of a book that encourages further engagement with the author – that is something like “your next best step in taking my digital / self-study course by going here “with a link and information that will direct you to your course.
People might only pay $ 15 or $ 20 for your book, but they pay 10 times that for a course because they are getting a lot more value in their eyes. Usually it’s a video, a travel guide, exclusive access, a login and a password. Courses are inexpensive to produce compared to the tremendous value they create for the consumer. The customer can pause, pause, and restart at will. Many courses are connected to communities so they can meet and engage with other members with similar interests.