The online presence for your small business includes your social media profiles, website, and even videos. Each company’s presence may seem slightly different. However, developing the presence requires time and planning.
After a few years in the world of online marketing, I discovered firsthand the importance of developing a well-rounded presence. Here are some steps to help you build a strong online presence when starting from scratch.
Develop an effective content creation process
Content marketing is not a one-time, one-time, or one-time marketing task. It is necessary to keep creating new content, posting and using all kinds of media to make a difference. This means that a process or content calendar must be created in order to stay on track at all times. This process can take some time to develop, but it is worth it in the long run.
Look for SEO as part of your website design
Your web design isn’t just about creating an engaging home for your business online. You also need to bring customers to you in SERPs (Search Engine Results Pages). You can implement Search Engine Optimization (SEO) tactics into your website design to make a real difference in how visible your website is.
Use video tools
Remember, your online presence is not all about social media pages and a website. You can also communicate with team members, partners and customers via video. Nowadays video is an invaluable tool for getting your message out there in the most engaging way. After social distancing took hold due to the global pandemic, video became a more useful and effective way to connect with others without face-to-face communication.
Create Facebook Business Pages
In addition to the official company website, Facebook Pages are one of the most important online units that your company uses to reach your audience. If you recently started your business or haven’t set up a Facebook Page for your business, now is the time to take action and do so. With this online presence, you can reach people where they spend time.
Create a simple brand identity
It doesn’t matter whether you’re building a website or designing other marketing collateral for your business, you should create a brand identity that your customers can recognize on all platforms. This is something that is essential. As a small business, you have to compete with the big ones, which means creating a simple brand identity that will help you stand out from the crowd.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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