Roommates, the 2021 Grammy Awards are still a hot trending topic due to a plethora of memorable moments and historic victories – but that definitely didn’t translate into viewership. Ratings are in and this year’s Grammy Awards received the lowest ratings in the show’s 63-year history, continuing the trend for the new normal for award shows in the COVID-19 era.
The 63rd annual Grammy Awards showed a lot of # BlackExcellence – but that excellence wasn’t reflected in the ratings for this year’s show. According to Nielsen ratings, the Grammys hit a new record low of 8.8 million viewers during the 3-hour and 43-minute show. That number is down an astonishing 53% from last year’s show, which drew 18.7 million viewers on January 26, 2020.
These numbers reflect similar (and even lower) ratings for the recent Golden Globes in late February, which only reached 6.9 million viewers, which was also a record low for one of Hollywood’s biggest awards shows. Previously, the Emmys 2020 also fell to a considerably low rating at just 6.1 million.
Understandably, COVID-19 has fundamentally changed the way award ceremonies are presented and attended. This is a major reason for the dismal audience numbers. However, if you look at the pre-COVID-19 rating numbers, things were already in decline.
As we’ve reported earlier, the Grammy Awards had some big winners including Beyoncé, Megan Thee Stallion, Nas, HER, and Kanye West, with performances by Cardi B, DaBaby, Roddy Ricch, and Doja Cat.
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