Jason Biggs To Host Pepsi-Funded Gameshow ‘Cherries Wild’ For Fox – .
Fox has partnered with advertiser Pepsi to order a new game show hosted by Jason Biggs.
The American Pie actor will host Cherries Wild, a primetime quiz game show that is a collaboration with the soft drinks brand.
. assumes a pilot was recently filmed on Television City.
The half-hour show, which starts on Sunday, February 14th at 7pm, was created by Beat Shazam co-creator Wes Kauble. It features two rounds of pop culture trivia gameplay, in which a team of two participants attempt to solve the slots in hopes of getting one step closer to winning the $ 250,000 jackpot. At the end of each episode, as they spin the reels on the giant slot machine, contestants will try to conquer all five Wild Cherries for the ultimate prize.
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It’s the latest show for Biggs on Fox – he starred in Outmatched, the multi-camera sitcom that was canceled after a season in May.
The unusual order of branded content is the most recent partnership between the beverage brand and the network, who previously worked together on The X Factor and Empire.
The series, which is produced by Fox Alternative Entertainment, will air on Hulu as well as on Fox’s streaming platform Tubi after its linear arc.
The deal was put together by The Content Collective, the entertainment and content marketing division of Omnicom Media Group and OMD.
“We are very excited to be working with our longtime friends at Pepsi on Cherries Wild. This is a bold concept that best illustrates the unlimited possibilities that can be achieved when two major brands join forces to bring audiences a fun program and an equally stunning product, ”said Rob Wade, President of Alternative Entertainment & Fox Entertainment specials. “With the always charming Jason Biggs at the helm, Cherries Wild is a refreshing twist on the classic quiz game show.”
“More than ever, consumers are looking for content that will entertain them in new ways and formats as the media landscape evolves at a rapid pace. I couldn’t be more excited when Pepsi partners with Fox Entertainment on a new primetime game show that brings exciting and engaging content to fans at home, ”said Todd Kaplan, vice president of marketing, Pepsi.
Jason is again mentored by ICM Partners, Management 360 and Steve Burkow.