Lady Tradition Movies Boosts Roster With Daybreak Porter, Others; Screening Sequence Set – .

EXCLUSIVE: Lauren Greenfields Girl Culture Films, a women-run commercial production company founded earlier this year by the Queen of Versailles director and her production partner / husband Frank Evers, is expanding their list and adding a screening series to showcase their clients .

John Lewis: Good Trouble director Dawn Porter, The Breaker Uppers duo Jackie van Beek and Madeleine Sami, and former Snapchat manager Rylee Jean Ebsen are the latest names to join Girl Culture’s list of directors to look for commercial projects and branded content opportunities to expand those feminine and diverse voices. This group already includes Karyn Kusama, Catherine Hardwicke, Heidi Ewing and Barbara Kopple.

Iconic Editorial launches and gives film editors access to commercial and branded projects

With the additions, Girl Culture also canceled its plans on Monday to start a weekly virtual screening series for the advertising and creative community. It starts this week, October 14th, with Good Trouble, Porter’s picture of the congressman and the civil rights icon bowing in July. The screenings are followed by questions and answers with the directors led by Greenfield. Upcoming tours include Nanfu Wang’s One Child Nation, Lana Wilson’s Miss Americana, Marina Zenovich’s Lance, and Yance Ford’s Strong Island.

“We are delighted to welcome the productive and talented Dawn Porter, whose moving documentary work is a timely reminder of our greatest ideals and values,” said Greenfield. “The commercial comedy world suffers from a lack of female voices. We’re excited to bring Jackie and Madeleine’s sharp and insightful humor to this male dominated sector. Made a name for herself in the male-led tech world in the early years of Snapchat, Rylee is a pioneer in mobile content and augmented reality that gives commercial storytelling a light-hearted, tech-savvy sensibility. “

Regarding the Girl Culture Film Series 2020, which will showcase the work of customers to potential advertisers, Greenfield added, “It doesn’t make sense that over 90% of global commercials are shot by men when nearly 90% of buying decisions are in the world are made by women. “

Greenfield, whose debut documentary Queen of Versailles won the US Director’s Award at the 2012 Sundance Film Festival, returned to Park City in 2020 with Generation Wealth. In advertising, her work includes the Emmy-winning #LikeAGirl campaign for the Procter and Gamble’s Always brands.

Comments are closed.