Macy’s Thanksgiving Day Parade TV Scores Dip From 2019 For Covid Version – .

NBC’s coverage of Macy’s annual Thanksgiving Day Parade Thursday morning got a 5.3 rating among adults between 18 and 49 years old and 20.7 million viewers. That’s a respectable number for a largely pre-recorded and reduced event due to the coronavirus pandemic.

The parade’s 9 a.m. ET broadcast (which aired in all U.S. time zones at the time) was two-tenths less than the 2019 no-restrictions event, which ended with 22.1 million viewers. Overall, the year-over-year decrease was 3% in demo and 6% in viewers, and yesterday’s premiere was NBC’s top rated and most watched entertainment show in 2020 during a television season when most of the big events saw much bigger drops in their number.

Combined with a late afternoon encore, the parade ended with a 6.2 in the demo and 24.2 million viewers on Nielsen Live + Same Day dates. It also had 4.7 million streams on YouTube.

Following the parade, NBC reported on the National Dog Show in the afternoon (2.8, 11.3 million). The two-hour prime-time dog festival (0.6, 2.94 million) to fill the void left when the network’s annual Thanksgiving prime-time NFL game (Pittsburgh vs. Baltimore) tested positive for Covid in the Ravens team has been postponed to Sunday.

The NFL exit paved the way for Fox’s competitive lineup of The Masked Singer (3.0, 10.17M) and I Can See Your Voice (1.6, 5.53M) to make the evening hassle-free for the network in both the demo and viewers to sweep.

The other new program in Thanksgiving primetime was ABC’s two-hour special Wonderful World of Disney: Magical Holiday Celebration (0.4, 2.46 million), CBS’s Star Trek: Discovery (0.2, 1.51 million), and Gilmore Girls : A Year in the CW by CW Life Mini (0.1, 350,000).

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