When James Cameron’s Avatar became the world’s top grossing film of all time again today, a long-standing Hollywood tradition of the former record-holder paying homage continued.
Marvel Studios, whose Avengers: Endgame has just been eclipsed by Avatar, congratulated Cameron, producer Jon Landau and “all the Na’vi Nation” on “winning back the box office”. In a reference to Endgame, the Marvel post said, “We love you 3000.”
In return, the official avatar account tweeted the post again with a heart emoji (see mutual love below).
With its re-release in China this weekend, Cameron’s 2009 sci-fi image overtook Marvel’s Avengers: Endgame, which had previously surpassed Avatar as the global box office record holder in July 2019. As of Saturday, Avatar’s global box office is valued at $ 2.8 billion versus Endgames $ 2,797B.
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The box office shift was made possible by Avatar’s recent re-release in China, which began on Friday and resulted in the film adding more than $ 12 million in two days to fill a roughly $ 7.8 million gap. Closing dollars between him and Endgame.
Avatars Account also thanked “our fans in China for seeing Avatar on the big screen this weekend! This crown belongs to the Na’vi Nation – it would not have been possible without you. “
The practice of running ads to pat each other on the back began in 1977 when Steven Spielberg congratulated pal George Lucas after Star Wars overtook Jaws at the box office at home. It went on from then on, including when Lucas gave Cameron a reputation as a Titanic star wars without a seat in 1998. In 2015, Disney / Marvel and The Avengers paid tribute to Universal’s Jurassic World and its record breaking opening weekend. Later that year, Uni gave the hat tip back when Disney / Lucasfilm’s The Force Awakens drove past the dinosaurs and switched to social media for the first time. Then, in 2019, Cameron greeted Endgame for overtaking the Titanic, and in July of that year Cameron said Bravo again when Endgame crossed Avatar.
Here are today’s tweets:
Congratulations to @JimCameron, @ JonLandau and ALL of Na’vi Nation for reclaiming the box office! We love you 3000. @OfficialAvatar pic.twitter.com/WlMWRcL15y
– Marvel Studios (@MarvelStudios) March 13, 2021
Thank you to our fans in China for seeing Avatar on the big screen this weekend! This crown belongs to the Na’vi Nation – it would not have been possible without you. @jonlandau @JimCameron pic.twitter.com/6PWgrV1geg
– Avatar (@officialavatar) March 13, 2021
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