Netflix & Cinemark Testing ‘Christmas Chronicles 2’ Publish ‘WW1984’ HBO Max Day & Date – .

EXCLUSIVE: A year ago, at that time, a stink broke out from the studios and NATO about Netflix and its audacity to actually crack the theater window with The Irishman. And a deal was on the table with AMC, but in the end the streamer wanted a limited time in theaters (far less than 45 days).

“Wonder Woman 1984”
DC

Fast forward to now, and many are wondering what will happen to Amazon and Netflix with WarnerMedia HBO Max Cinema Day and the 1984 release of Wonder Woman? They will certainly do their best to ensure that the big racetracks like AMC and Cinemark play their fare on a crunching or zero window. Why should Warner Bros. have all the fun?

Well, it’s already happening as we speak. Cinemark and Netflix are testing a week-long run of The Christmas Chronicles 2 with Kurt Russell and Goldie Hawn ahead of the photo’s streaming date on November 25th. True, Wonder Woman 1984 isn’t big, but it’s the first time a major racetrack completes a Netflix title (and not on a private, theater-by-theater, four-walled basis, which sometimes happens).

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“Given the current operating environment, we make short-term booking decisions on a film basis. We’re excited to be working with Netflix on this limited three-market test and showing The Christmas Chronicles 2 in selected Cinemark cinemas, ”a Cinemark representative told ..

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I hear Christmas Chronicles is set in three markets, including Dallas and San Francisco, with the chain outperforming 50% of the sequel’s 32 locations. Atomic fission times indeed.

The Harkins necklace, another pendant of theater windows, I understand also allows Christmas Chronicles 2.

Regarding whether Wonder Woman broke the dam in 1984 and allowed streamers to book their abbreviated theatrical titles in full nationwide, sources tell me the Patty Jenkins-directed film is a one-off with the big racetracks (Cinemark has not yet officially announced that they’ll take the title, but many speculate they will. In essence, the exhibit still has the power to claim in normal economic times (when they return) that they don’t have a streamer title or a shortened window play.

But we will see. Everyone is saying that this Wonder Woman 1984 experiment of streaming days and data is a one-time experiment … until it succeeds.