The start of the renamed streaming service Paramount + was determined by ViacomCBS.
It will go live on March 4th in the US, March 25th in the Nordic countries, and mid-year in Australia.
In Canada, CBS All Access will be renamed Paramount + on March 4th and will be expanded into an expanded offering later in the year.
The rollout corresponds to the guidelines of the management of the last months. Along with the launch dates, the company announced on February 24th that it would be giving an overview of its streaming plans for Paramount +, Showtime’s OTT service and the free, ad-supported Pluto TV. The preview will be part of the company’s quarterly earnings report.
Paramount + joins a crowded streaming space, limiting the efforts of a company that completed its merger in December 2019. Unlike many of its peers, ViacomCBS has a cheaper and more opportunistic approach to streaming, licensing films and series for Netflix, and Key pursues rights to shows like South Park to HBO Max. The portfolio combines free streaming not only through Pluto, but also through a variety of CBS properties as well as through CBS All Access, an early direct-to-consumer service launched in 2015.
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