Liam Neeson Motion Pic ‘The Sincere Thief’ Steals $225Okay On Thursday Evening – Home B.O. – .

1st update Sunday 6:20 am after the Saturday post: Open Road’s The honest thief carried on Friday $ 1.3 million At 2,425 theaters, the number is just below the $ 1.4 million Unhinged made on its first combined US debut in Canada on Friday. The Liam Neeson film is moving towards a $ 3.6 million Three days and if you roll in Canada’s gross from last week, its running cume will be at an estimated value $ 4.1 million. Honest Thief is getting an extra boost from Imax, Dolby, and PLF, formats that Neeson action pictures typically don’t have access to in a highly competitive large studio tentpole environment.

As a permanent reminder, cinemas in New York State and Los Angeles County will be closed this weekend (NY State won’t open until October 23) and New Mexico will be closed. A total of 48 states have cinemas open, but the second largest shelf exhibitor is closed nationwide, with the exception of seven locations in California.

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Directed by Mark Williams, co-creator of the Netflix Emmy-winning streak Ozark, Honest Thief follows a notorious bank robber who signs up for an honest life only to be double-crossed by two unscrupulous FBI agents. Kate Walsh and Jai Courtney also star.

Open Roads media, which includes TV, audio, and digital hit men ages 35 and up, is aimed at women ages 35 and over. Women attended both early research screenings for Honest Thief, as the demo rated the film the highest due to Neeson and Kate Walsh’s relationship in the film. Neeson’s desire to leave his life as a criminal behind for his new love also fueled the demo.

Television media included live sports with multiple spots in the NFL on CBS, ESPN, NFL Network, UFC and WWE. In addition to cable films and late night, TV spots also ran on important cable originals such as Fargo and Wilderness of Error on FX, AMC’s Walking Dead franchise, NatGeo’s Life Below Zero and History’s Monster Quest. There were several spots on Jimmy Kimmel, including one that supported Neeson’s appearance on the show on October 9th. Radio commercials run on Barstool Sports, ESPN Radio and The Dan Patrick Show. Neeson and Walsh also appeared on Good Morning America.

Open Road has also partnered with Paper Airplane, the new marketing firm in the theater founded by former Lionsgate managers Mike Polydoros and Will Preuss, to do a significant amount of marketing directly with exhibit partners, including placing trailers on Unhinged and Tenet as well as digital and social media partnerships targeting confirmed buyers of tickets to previous action and neeson films.

On social media, RelishMix notes that Honest Thief has a campaign backed by 5.7 million Facebook views from 20 videos from the image’s official page, with an additional nearly 10 million views on YouTube from four trailers and spots.

RelishMix reports: “Kate Walsh is loud and clear the social star for Honest Thief in her social media universe of 5.7 million followers with an Instagram of 3.2 million, Twitter 900,000 and Facebook of 1.6,000. She is enabled for the movie between posts for her perfume / beauty product line Boyfriend. “

This is the look you give your boyfriend when you find out he lied about his past and is indeed a bank robber … H #HonestThief is now in theaters, kittens! Buy your tickets today💥 https://t.co/vXEu0Io7t7 pic.twitter.com/qiWbiQpsYb

– Kate Walsh (Katewalsh) October 16, 2020

The general social media chatter is positive for Honest Thief, and RelishMix continues: “Liam Neeson never lies. When he says he’s “coming for you,” he’s coming for you, “shouted fans, adding,” I’ll never understand why people keep messing with Liam. “Fans can find material on Facebook and YouTube, while a week of open chatter continues to increase and the film is on the calendar. And while selected convo calls exclaim“ reveal too much ”, the rotations in the trailer storyline ensure positive viewers for positive viewers vibrating chatter. “

Critics may have beaten Honest Thief with a Rotten score of 35% (only 40 movie reviews were rated), but Rotten Tomato’s audience enjoyed the Neeson pic with 86%.

In second place is 101 Studios’ War with grandpa, With $ 711K Friday at 2,260 locations. Look for the Robert De Niro-Uma Thurman family comedy which grosses around $ 2.4M, -35%. That would bring the picture’s 10-day cume to $ 7.1 million.

Disney / Everett Collection

With the re-release of the Tim Burton production this weekend, Disney had a double blow with Halloween catalog titles in 3rd and 4th place The nightmare before Christmas and weekend 3 of Hocus-pocus. Nightmare did $ 465,000 yesterday in 2,194 theaters on the way to one $ 1 million plus Weekend while Hocus-pocus did $ 251,000 yesterday at 1,640, facing a 3 day recording $ 700,000.

Freestyle releasing’s 2 hearts, the second entry of the other weekend in 1,683 cinemas, seems to occupy 5th place with an estimated 3 days in between $ 500,000 to $ 550,000. 2 Hearts is 11% lazy from 18 reviews with an audience reading of 83%.

Liam Neeson stars as “Tom Carter” in Mark Williams’ HONEST THIEF, a release by Open Road Films.
Photo credit: Open Road Films
Open Road Films

Friday: Open Road’s Liam Neeson action film The Honest Thief previewed a remarkable first night during the $ 225,000 pandemic.

Neeson’s action films outside of Taken tend to see double or more than triple a healthy market, that is, last year’s Cold Pursuit hit $ 540,000 in its preview on Thursday, The Commuter $ 700,000, and Run All Night $ 455,000 -Dollar on its first night, however, we have to keep in mind that Exhibitor No. 2 Regal is closed (with the exception of seven theaters in California) and of course Los Angeles and New York are still closed. Industry estimates hope Honest Thief can offer a similar opening to another meat and potato action film for older men during the pandemic, Solstice Studios’ Unhinged, which grossed (and didn’t) $ 4 million in its first weekend in 1,823 locations every exhibitor was open) the weekend from August 21 to 23); this Russell Crowe movie is on the way to a 5x multiple of its first big $ 20 million domestic weekend.

Most of the distributors chose not to report their Thursday night numbers during the pandemic because they were so low but good here on Open Road to share the information. The numbers help both exhibitors and dealers to assess the state of the box office and make program decisions.

Honest Thief made an early jump in Canada this past weekend before his US-wide hiatus this weekend, making $ 364,000 in 264 locations.

Honest Thief, the first release under Tom Ortenberg’s revived Open Road, is booked in more theaters than Unhinged on the first weekend with 2,425 locations. This includes drive-ins across the country, 180 IMAX sites, Dolby Vision, and all other premium formats. Forty-eight states have permission to open theaters, with the exception of North Carolina. San Francisco cinemas choose not to open because local health officials are preventing concessions from being sold. This is despite the fact that the county and city are on the Orange Californian Plain and can accommodate 50% of the cinema capacity.

While cinema tents generally only allowed one broad release per weekend (whenever this occurs) during the pandemic, Honest Thief shares the multiplex space with Freestyle Releasing ‘YA drama 2 Hearts with Euphoria star Jacob this weekend Elordi. This film, directed and co-written by Lance Hool, is in play in 1,683 locations.

“Open Road is proud to support US theater with Liam Neeson in a role the audience will love,” Ortenberg said this morning. “We know a lot of Americans across the country are excited to be back in the movies.”

Next week, Open Road has the YA sequel After We Collided out in theaters and on PVOD.