EXCLUSIVE: The Motion Picture Association has extended the contract of Chairman and CEO Charles Rivkin for a further three years from January 1st.
Rivkin joined the MPA as CEO in September 2017 and, after a transition period, also became Chairman in January 2018. Before joining the trade organization, he was the US ambassador to France and later deputy secretary for state economic and business affairs in Barack Obama’s administration. His new contract was executed on October 19th.
During his tenure, the MPA added a new member to Netflix, the first streaming studio to join the club. He also recruited Apple + to join the Alliance for Creativity in Entertainment, the global coalition formed to curb piracy and pursue legal challenges to protect content. He also updated the association’s brand as the Motion Picture Association, reflecting the international nature of the studio box office revenue. He has also worked with member studios as well as state and local governments to keep productions up and running safely during the pandemic, and expanded the Society’s Diversity, Justice and Inclusion program.
In a statement, Rivkin said, “I am honored to continue to guide the Motion Picture Association through this pivotal moment for the film, television and streaming industries. Our members are leaders in creating the most compelling stories around the world and bringing them to a global audience in the most innovative way on every available screen. The pandemic has only underscored how great storytelling is in helping people connect, even when forced to be apart. I look forward to continuing to work with our members and partners to stand up for creators, protect their content and livelihoods, and uphold the unparalleled pioneering spirit that has shaped our industry for more than a century. “
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